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Behind the Name
Bluebird Influence takes its name from the Mountain Bluebird, the state bird of Idaho, where our journey began. Just as the Mountain Bluebird is known for its vibrant presence and adaptability, our agency embodies these qualities in the world of influencer marketing.
The Mountain Bluebird is a symbol of hope, resilience, and a clear vision—traits that we strive to replicate within our business. Like the bluebird, we are committed to soaring to new heights, providing our clients with unmatched support, and adapting to the ever-changing landscape of digital marketing. Our roots in Idaho are a reminder of where we started, but like the bluebird, we continue to expand and explore new horizons, always with a focus on excellence and innovation.
At Bluebird Influence, we bring the spirit of the Mountain Bluebird into everything we do, ensuring that our clients not only reach their goals but exceed them, with the same grace and determination as this remarkable bird.
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Past Collaborations
Our Story
Before Bluebird Influence officially took flight in 2023, we were fortunate to receive invaluable guidance from a close mentor deeply experienced in the influencer marketing industry. Through that mentorship, we were introduced to the world of talent management and quickly developed a passion for helping creators build meaningful partnerships and long term careers. As we learned more about the industry, we also recognized many of the frustrations creators commonly experienced with traditional management agencies, which inspired us to think differently about what management could and should look like.
When we decided to build Bluebird Influence, our mission was clear from the very beginning: create an agency that was truly creator focused. We spent countless hours speaking directly with creators, asking what they valued most in management, and what they felt was missing from past experiences. Again and again, we heard the same things: creators wanted transparency, communication, advocacy, trust, and a team that genuinely cared about their success. Every part of Bluebird Influence has been intentionally shaped by those conversations and insights.
Today, Bluebird Influence stands as a reflection of the values and vision that inspired us from the start. We’re proud to continue growing alongside the creators we represent, always focused on building meaningful partnerships, creating opportunities, and delivering an agency experience where creators feel supported, heard, and genuinely represented.
Meet the Team
Shannan Lee
CEO and Co-Founder
Shannan has a business degree from BYU and a background in branding and management. She is a proven experience designer and successor in the influencer marketing industry. She has a passion for creating meaningful connections with clients and brands. She manages all social media content and produces our agency events. Shannan truly cares for our creators and loves seeing them soar!
Grant Lee
President and Co-Founder
Grant earned a bachelor’s degree in business from BYU and has a background in social media and sports marketing. He oversees the agency’s daily operations, from outreach and talent acquisition to training, finances, and accounting. Driven by an entrepreneurial spirit and passion for growing businesses, he loves helping clients connect with prominent brands and scale their small businesses.
Madeline Hale
Talent Manager
Madeline brings firsthand experience as a former influencer to talent management, offering a deep understanding of the industry from both sides. With a background in content creation and brand partnerships, she is passionate about helping creators succeed. Madeline fosters meaningful relationships with clients and brands, ensuring every collaboration is strategic and impactful.
Sidney Frith
Talent Manager
Sidney holds a marketing degree from Idaho State and brings experience in both sales and marketing. As a former student-athlete, she applies resilience, teamwork, and a strong work ethic to everything she does. She loves leading impactful campaigns and building meaningful connections with creators and brands.
Riley Trepanier
Talent Manager
With a background in Public Relations and more than six years in communications and marketing, Riley brings a sharp eye for strategy and a people-first approach to talent management. She thrives on building trust with creators and brands alike, ensuring collaborations feel seamless, professional, and effective.
Mattie Jones
Talent Manager
Mattie brings several years of experience managing teams and overseeing day to day operations. As the founder of a bandana company, she brings a strong entrepreneurial approach to talent management. She enjoys handling all the small details to set up her creators for long term success and secure authentic brand relationships.
"A game-changer for my brand."
Having Bluebird on my team has been a game-changer for my brand. In the few months we have been together, they’ve helped me secure many dream partnerships I only wished to partner with. Shannan is always there to help and takes a huge load off of my plate allowing me to focus more time and energy into other portions of my business. I can’t recommend Bluebird enough.
- Kayla, @thefarmstyle
"They go above and beyond in every way..."
I absolutely love my management team. They go above and beyond in every way...always fast, efficient, and incredibly supportive. After years of being in this business, I can honestly say I’ve never felt more confident or cared for. They truly advocate for me, understand my brand and personality, and handle everything with professionalism and heart. I couldn’t be happier to be part of the Bluebird family!
-Bonnie, @haveakidtheysaid
"One of the best decisions I've made in my career..."
Joining the Bluebird team has been one of the best decisions I’ve made in my career. Through their support, I’ve had the opportunity to collaborate with brands I never imagined possible. I truly appreciate how Grant has helped evolve my home decor account into a broader lifestyle platform, opening the door to even greater opportunities. I can’t speak highly enough of the entire Bluebird team.
- Liz, @casagrella
"See you as a person, not just another client"
Bluebird has truly changed my entire business. From the very beginning, they've been so much more than just a company I work with. They genuinely see you as a person, not just another client on a roster. They take the time to understand your goals and visions. They advocate for you in a way that feels deeply personal and intentional. I have felt so supported, valued, and believed in throughout our time working together, and that has made such a difference in my confidence and growth as a creator.
- Jessica Kimball, @sosimplyjessica
By the Numbers
Discover the numbers that set Bluebird Influence apart in the talent management space. With hundreds of collaborations under our belt and a robust network of brand contacts, we are positioned to unlock incredible opportunities for our clients.